The Culture Map transforms abstract cultural values into a visual seven-color system. This innovative methodology enables leaders to understand and deliberately influence the complex relationships within corporate culture, serving as a practical diagnostic and steering tool.

Sagmeister demonstrates that a consciously designed corporate culture represents a measurable competitive advantage. Through systematic development of cultural strengths, companies can solidify their market position and differentiate themselves from competitors.

The author offers a structured approach to active cultural design with concrete recommendations and proven tools for organizations to systematically develop their culture and adapt to changing market conditions, emphasizing practical implementation.