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Der Buchmarkt als Kommunikationsraum

Anke Vogel

379 Seiten
2011

Der Buchmarkt als Kommunikationsraum

Springer-Verlag

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Der Buchmarkt als Kommunikationsraum - Zusammenfassung

Anke Vogel's 'Der Buchmarkt als Kommunikationsraum' analyzes the book market as a living communication network, examining the complex relationships between various actors rather than providing a traditional market analysis. The book offers insights into the literary industry and its media structures, looking at how different stakeholders interact and influence each other in the publishing world.

Schlüsselideen

1

Der Buchmarkt als komplexer Kommunikationsraum

Vogel rejects the simplified linear path from author to reader, instead presenting the book market as a dynamic network of actors including authors, publishers, bookstores, media, and readers who constantly interact and influence each other.

2

Die Bedeutung kultureller und sozialer Faktoren

The book examines how cultural trends and social developments influence the book market, from digitalization to the economization of culture and changing reading habits.

3

Die Rolle der Medien im Wandel

Vogel analyzes the changing media landscape, where traditional media loses influence while online platforms, social media, and blogs gain importance, examining how these shifts affect communication and perception of literature.

FAQ's

The book is relevant for anyone interested in literary business mechanisms, including students of book sciences, media studies, and communication sciences, as well as industry experts, journalists, and enthusiastic readers.

Although scientifically grounded, Vogel manages to present complex relationships in an understandable way, with technical vocabulary explained and illustrative examples facilitating comprehension.

Although published in 2011, the described processes and analyses are more relevant than ever. Digitalization continues to advance, and the book market faces new challenges and opportunities. Vogel's work offers valuable insights for analyzing these developments.

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