The Loop approach is based on an iterative process divided into four phases: understanding, conceptualizing, testing, and scaling. This cycle enables quick response to changes and continuous learning, developing ideas and solutions step by step rather than long-term planning.

The Loop Approach requires a change in corporate culture. Openness, tolerance for errors, and willingness to try new approaches are essential for success. The authors demonstrate how to foster this culture of change through concrete examples.

The book includes practical examples demonstrating the Loop Approach in various business contexts, with case studies from companies like Audi, Deutsche Bahn, Roche, and Telekom showing successful implementation and potential challenges.