Rhetoric isn't just for politicians or actors - everyone uses rhetorical skills in daily life. Whether in presentations, salary negotiations, or conversations with partners, the right choice of words and body language determine success or failure.

The book offers a comprehensive overview of rhetorical principles and techniques, from classical rhetoric like Aristotle to modern approaches like Hypno-Rhetorik®, presented through practical examples and exercises.

The book addresses media rhetoric in the digital age, including communication on social media, Skype conferences, and TV appearances, providing concrete tips for preparing messages across different media channels.