The main goal is to teach readers how to apply manipulative techniques to gain the upper hand in discussions and negotiations, assert their interests, and protect against others' manipulation.

Dark Rhetoric is suitable for anyone looking to improve their communication skills and assert themselves in difficult conversations, both in professional and private settings.

The book presents various techniques including understanding audience power, ruthlessness as a success recipe, and the art of counter-manipulation. These techniques help address emotional trigger points, undermine other opinions, and recognize and counter manipulative tactics.