The book debunks the myth of overnight success and demonstrates how setbacks and failures are integral to the founding process. Through founders' personal experiences, it shows the importance of learning from mistakes and emerging stronger.

The book presents founders from various backgrounds, from Vanessa Cann (nyonic) to Daniel Krauss (Flixbus), demonstrating that team diversity leads to more innovative solutions and sustainable success.

Täubert appeals to the entrepreneurial spirit, particularly of young people, encouraging them to realize their ideas and take control of their future, emphasizing it's never too early to start with a good idea.