Stenger emphasizes the importance of visual imagination in memorizing information. By converting abstract concepts, numbers, or names into vivid images, they can be better anchored in memory.

This technique, also known as 'memory palace', uses spatial imagination to store information by linking information to specific locations in a familiar building or route for easier recall later.

As with any skill, consistency is key in memory training. Stenger presents simple exercises and routines that can be easily integrated into daily life to continuously train memory.