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Neuro Design

Martin Ludwig Hofmann

0 Seiten
2019

Neuro Design

Was Design und Marketing von Neurowissenschaft und Psychologie lernen können

Das Folgende ist nur eine KI-Zusammenfassung! Wenn du wirklich etwas lernen möchtest:

⚡ Free 3min Summary

Neuro Design - Zusammenfassung

"Neuro Design" von Martin Ludwig Hofmann explores the intersection of design, marketing, neuroscience, and psychology. The book explains how typographic design influences brain activity, why people suddenly buy double the amount of canned soup in supermarkets, and how the halo effect works in branding. Hofmann provides designers and marketing experts with comprehensive insights into neuro-design basics and concrete techniques for professional practice.

Schlüsselideen

1

Influence of Typography on the Brain

Different fonts and layouts can influence people's perception and behavior. The choice of typography has both aesthetic and psychological effects that can promote target audience engagement and decision-making.

2

Behavioral Psychology in Supermarkets

The application of psychological principles in retail can lead consumers to buy more than initially planned, demonstrated through examples of product placement and packaging design.

3

The Halo Effect in Branding

The perception of a single characteristic can influence the overall image of a brand. Designers and marketers can use this effect to create positive associations and improve brand perception for developing a strong and consistent brand identity.

FAQ's

"Neuro Design" examines the intersection between design, marketing, neuroscience, and psychology. It provides insights into how typographic design, psychological principles in retail, and the halo effect in branding can influence people's behavior and decisions.

"Neuro Design" is particularly valuable for designers and marketing experts who want to understand how to influence people's behavior and decisions through targeted design and marketing strategies. It's an essential tool for anyone working in these fields who wants to elevate their skills.

"Neuro Design" teaches concrete techniques such as choosing the right typography, applying psychological principles in retail, and utilizing the halo effect in branding. These techniques help designers and marketers promote target audience engagement and decision-making while developing a strong brand identity.

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