Instagram has fundamentally changed how we see the world and present ourselves. The book shows how the app drove the rise of 'selfie culture' and influencer marketing, and how visual content became a new form of currency in the digital age.

Frier illuminates Instagram's dark sides and explores how the platform influences our perception of reality and perfection. The constant self-optimization and pressure to present flawless images lead to a culture of comparison and can negatively impact self-esteem.

Facebook's acquisition of Instagram in 2012 exemplifies Silicon Valley's monopolization tendencies. The book questions Facebook's strategies and motives while raising critical questions about data security, opinion power, and the influence of algorithms.