The book examines books as both cultural and economic goods, analyzing each stage of the value chain from ideation and production through marketing and distribution to consumers, providing a holistic understanding of industry interconnections.

Digital technologies have fundamentally transformed the book industry through e-books, online commerce, and new distribution channels. The anthology explores opportunities and challenges of this transformation and how publishers and bookstores can leverage digitalization.

Based on economic analysis, the book provides concrete management recommendations for the book industry, offering valuable insights from strategic orientation to pricing and new business models in the digital age.