The job market is in constant flux. Digitalization, demographic change, and new needs of Generation Y and Z require new approaches in recruiting. The book analyzes these changes and shows how recruiters can keep pace with these developments.

The book guides through all phases of the recruiting process: from defining target groups and choosing communication channels to designing job advertisements, conducting interviews, and onboarding new employees. It presents proven methods while highlighting innovative approaches like Active Sourcing and Social Media Recruiting.

The book provides theoretical background knowledge along with concrete recommendations, checklists, and tips for practical implementation. The presented strategies and methods are illustrated through practical examples.