Tess presents herself as a confident, successful influencer on Instagram, but reality is different. Behind the perfect facade lie insecurities and self-doubt. The novel shows the discrepancy between the staged online world and reality, and how social media increases pressure to conform to certain ideals.

Tess has lost herself so much in her role as 'That Girl' that she no longer knows who she really is. Her encounter with Leo, who sees through her facade, forces her to confront herself and find her own path.

Throughout the novel, Tess realizes her perfect life is just a facade. She begins to drop her mask and embrace her true self. The novel advocates for more authenticity and honesty, both in real life and social media.