User Story Mapping places user needs at the center of product development. Instead of getting lost in technical details, the method focuses on creating a shared vision that maps the entire user flow, ensuring product development aligns with user needs.

The method promotes collaboration between developers, designers, product owners, and stakeholders. Creating the story map together builds a deep shared understanding of the product and its features, reducing misunderstandings and friction.

User Story Mapping is closely integrated with agile principles. The story map is a living artifact that continuously evolves throughout the development process, allowing flexible responses to new insights and changing requirements.