Information is better absorbed and stored when multiple senses are engaged. Instead of just reading texts, learning material should be connected with images, sounds, smells, and tactile experiences to create stronger neural connections in the brain.

Emotions are not just a byproduct of learning but a central driver for memory. Information linked to strong feelings is more deeply ingrained, and positive emotions can be deliberately used to increase motivation and improve memory performance.

The book provides easily implementable tips and tricks for using our senses more consciously in everyday life to train memory, including using music while learning, the power of movement, and the importance of breaks and adequate sleep.