The impact of our communication largely depends on how we deliver our message, rather than the actual words we use. Research indicates that 93% of people's reactions to us are based on our tone, volume, and body language, while only 7% are based on the words we use. This highlights the importance of focusing on our delivery when communicating.

For instance, consider a scenario where you're pitching an idea. You might spend a lot of time perfecting the words you're going to use, but if you ignore how you're going to deliver those words, your pitch might not have the desired impact. The way you modulate your volume, the speed of your speech, and your body language can significantly influence how your audience perceives your message.

Another example is when you're introducing yourself to someone. The way you say your name, the volume of your voice, and your body language can leave a lasting impression on the person you're meeting. If you mumble your name or speak too softly, you might come across as lacking confidence. On the other hand, if you say your name loudly and clearly, with a confident posture, you're likely to make a positive impression.

In high-stakes situations, such as a job interview or a presentation, mastering your communication delivery can be the key to success. By controlling your volume, varying your cadence, and using effective body language, you can ensure that your message is received as intended.