The guide emphasizes that Agile is not just a set of practices but a mindset shift. It explores the core values and principles of Agile, such as collaboration, iterative development, and customer focus, and how they apply specifically to business analysis. This section highlights the importance of adaptability, continuous learning, and value-driven decision-making within an Agile context.

A key concept presented is the 3-tier rolling planning model, which provides a framework for incorporating business analysis into Agile development cycles. It outlines three levels of planning: Strategy, Roadmap, and Release, emphasizing continuous planning and adaptation based on feedback and evolving priorities. This model ensures alignment between business objectives and Agile iterations, maximizing value delivery.

The guide introduces seven key principles specifically tailored to Agile business analysis. These principles, including "See the Whole," "Think as a Customer," and "Analyze to Determine What is Valuable," offer practical guidance for conducting effective business analysis in an Agile setting. They highlight the importance of understanding the big picture, prioritizing customer needs, and continuously evaluating value throughout the development process.