A deep exploration of how individual personalities dissolve into the collective consciousness of a mob, examining how otherwise normal people become capable of extreme violence when part of a larger group. Buford's analysis reveals the intoxicating nature of crowd behavior and its ability to override individual moral constraints.

An examination of how football hooliganism intersects with class, nationalism, and masculinity in British society. The book reveals how these supporters use violence as an expression of cultural identity and tribal belonging, while simultaneously reflecting deeper societal tensions.

A disturbing investigation into why violence holds such allure for certain individuals and groups. Buford's personal transformation from observer to participant demonstrates how the thrill of violence can be addictive, even to those who initially approach it with skepticism.