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Blueprint to the Digital Economy

Don Tapscott, Alex Lowy, David Ticoll, Natalie Klym

410 Pages
1998

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Blueprint to the Digital Economy - Summary

This groundbreaking book builds upon Don Tapscott's previous work to provide a comprehensive roadmap for businesses navigating the emerging digital economy. Through detailed case studies and executive insights from major corporations like IBM, Microsoft, and AT&T, the authors present a practical framework for organizations to thrive in the networked business environment. The book offers actionable strategies for leveraging digital technologies while highlighting real-world implementations of e-business solutions that have driven substantial value creation.

Key Ideas

1

Digital Transformation of Business Models

The book demonstrates how traditional business structures are being fundamentally reshaped by digital technologies. Companies must embrace network-centric thinking, moving away from linear value chains to interconnected value webs that enable more dynamic and collaborative business relationships.

2

Corporate Innovation in the Digital Age

Success in the digital economy requires organizations to foster a culture of continuous innovation. The authors detail how leading companies are restructuring their operations, implementing new technologies, and empowering employees to drive digital transformation from within.

3

Creating Digital Value Propositions

The text explores how businesses can create and capture value in the digital marketplace through new customer engagement models, digital product offerings, and innovative service delivery mechanisms that leverage networking and multimedia technologies.

FAQ's

While The Digital Economy introduced core concepts about digital transformation, this book provides specific implementation strategies and real-world case studies from major corporations, making it more practical and action-oriented.

Business executives, strategic planners, and technology leaders who need to understand how to position their organizations for success in the digital economy will find this book particularly valuable.

While some technical references may be dated, the fundamental principles about digital transformation, business model innovation, and value creation in networked economies remain highly relevant to modern business challenges.

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