Bethenny emphasizes the importance of staying true to oneself in the business world. She believes that authenticity is key to building a successful brand and maintaining personal integrity. By sharing her own experiences and those of other successful individuals, she illustrates how being genuine can lead to long-term success and fulfillment.

The book is packed with practical advice and strategies that Bethenny has used to build her own successful businesses. From marketing tactics to financial management, she provides readers with actionable steps to achieve their business goals. Her no-nonsense approach makes complex business concepts accessible and easy to implement.

One of the central themes of "Business is Personal" is finding a balance between work and personal life. Bethenny shares her own struggles and successes in managing her career while being a mother and maintaining personal relationships. She offers tips on how to prioritize and manage time effectively, ensuring that personal well-being is not sacrificed for professional success.