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Design Thinking for Business Growth

Michael Lewrick

356 Pages
2022

Design Thinking for Business Growth

How to Design and Scale Business Models and Business Ecosystems

John Wiley & Sons

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Design Thinking for Business Growth - Summary

Design Thinking for Business Growth by Michael Lewrick offers a revolutionary approach to fostering innovation and scaling business models within dynamic ecosystems. This book provides a detailed procedural model for designing, developing, and implementing business ecosystems, making it an essential read for anyone looking to drive growth and success in their organization. Lewrick's insights are backed by real-world case studies and practical exercises, making complex concepts accessible and actionable.

Key Ideas

1

Collaboration Across Industries

One of the central ideas in Design Thinking for Business Growth is the importance of collaboration across traditional industry boundaries. By working together, companies can innovate more effectively and create groundbreaking products and services that would be impossible to develop in isolation. This collaborative approach not only fosters creativity but also accelerates the pace of innovation.

2

Design Lenses and Momentum

Lewrick introduces the concept of 'design lenses' as a way to view business challenges from different perspectives. This mindset, combined with the exploitation of momentum and speed, helps organizations to innovate more rapidly and effectively. By adopting these techniques, businesses can stay ahead of the competition and continuously evolve their offerings to meet changing market demands.

3

Practical Implementation

The book is filled with practical exercises and real-world examples that help readers understand and implement the ideas discussed. These hands-on activities make the concepts more tangible and provide a clear roadmap for applying design thinking principles to drive business growth. This practical focus ensures that readers can immediately start using the tools and methods to achieve tangible results in their own organizations.

FAQ's

The main focus of 'Design Thinking for Business Growth' is to provide a procedural model for designing, developing, and implementing business ecosystems to foster innovation and scale business models within dynamic environments.

Founders, managers, and executives who are looking to drive growth and success in their organizations can benefit from reading 'Design Thinking for Business Growth'. The book equips them with the tools and mindset needed to harness the power of design thinking for remarkable business growth.

Design Thinking for Business Growth is practical and actionable because it includes real-world case studies, practical exercises, and hands-on activities. These elements help readers understand and implement the concepts discussed, providing a clear roadmap for applying design thinking principles to achieve tangible results in their own organizations.

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