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Design Thinking for Strategic Innovation

Idris Mootee

228 Pages
2013

Design Thinking for Strategic Innovation

What They Can't Teach You at Business or Design School

John Wiley & Sons

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Design Thinking for Strategic Innovation - Summary

"Design Thinking for Strategic Innovation" by Idris Mootee is a comprehensive guide that introduces the concept of design thinking as a powerful tool for solving complex business problems. The book is structured into five sections, each providing valuable insights and practical applications of design thinking in business management, marketing, and design strategies. Mootee's framework, developed for an executive program at Harvard Graduate School of Design, offers a fresh perspective on how businesses can innovate and transform their operations.

Key Ideas

1

Design Thinking as a Problem-Solving Tool

The book emphasizes the importance of design thinking in addressing complex business challenges. It provides a structured approach to problem-solving that encourages creativity and innovation. By focusing on user-centric solutions, businesses can develop more effective and sustainable strategies.

2

Framework for Strategic Innovation

Mootee presents a detailed framework for applying design thinking in various business contexts. This framework includes practical exercises and activities that help readers understand and implement design thinking principles. It is designed to be adaptable to different industries and business needs, making it a versatile tool for strategic innovation.

3

Transforming Business Culture

One of the key themes of the book is the potential of design thinking to transform business culture. By fostering a mindset of continuous improvement and innovation, companies can create a more dynamic and responsive organizational environment. This cultural shift is essential for staying competitive in today's rapidly changing business landscape.

FAQ's

The main focus of "Design Thinking for Strategic Innovation" is to introduce design thinking as a powerful tool for solving complex business problems. It provides a structured approach to problem-solving that encourages creativity and innovation, with a strong emphasis on user-centric solutions.

"Design Thinking for Strategic Innovation" is particularly beneficial for business leaders, innovators, and anyone looking to harness creativity and strategic thinking to drive business success. It is also valuable for those involved in business management, marketing, and design strategies.

"Design Thinking for Strategic Innovation" offers practical exercises, activities, and resources that equip readers with the tools needed to implement design thinking in their daily work. These tools are designed to be adaptable to different industries and business needs, making them versatile for strategic innovation.

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