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Encyclopedia of U.S. campaigns, elections, and electoral behavior

Kenneth F. Warren

1071 Pages
2008

Encyclopedia of U.S. campaigns, elections, and electoral behavior

SAGE

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Encyclopedia of U.S. campaigns, elections, and electoral behavior - Summary

This comprehensive encyclopedia serves as a guide to the complex world of American political campaigns, elections, and voter behavior. Delving into a wide array of topics, the book provides insightful analysis and historical context to illuminate the intricacies of the American electoral process.

Key Ideas

1

Campaign Strategies and Tactics

This theme explores the diverse strategies employed by political campaigns, from traditional canvassing and advertising to modern digital strategies. It analyzes the effectiveness of different approaches and their evolution over time.

2

Electoral Behavior and Voting Patterns

This section examines the factors influencing voter choices, such as demographics, party identification, and candidate image. It also delves into voting patterns and trends, providing insights into the motivations behind electoral outcomes.

3

The Role of Media and Public Opinion

This theme focuses on the significant influence of media on campaigns and elections. It analyzes how media coverage shapes public perception, disseminates information (and misinformation), and ultimately impacts electoral choices.

FAQ's

This encyclopedia is a valuable resource for students, scholars, journalists, and anyone interested in gaining a deeper understanding of U.S. campaigns, elections, and electoral behavior.

While the publication date precedes recent elections, the book provides a strong foundational understanding of the historical context, key concepts, and recurring trends in American politics, which remain relevant for analyzing contemporary events.

Structured as an encyclopedia, the book allows readers to easily search for specific topics of interest or browse alphabetically for a broader overview.

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