One of the central ideas in "How to Pitch Anything" is the importance of understanding how investors think. Mora emphasizes that each investor is different, and what appeals to one may not appeal to another. By understanding the psychological triggers that influence investor decisions, you can tailor your pitch to be more persuasive and effective.

The book introduces seven unconventional practices that can significantly enhance your pitch. These practices are based on Mora's extensive experience and observations of successful pitches. They include techniques for capturing attention, building credibility, and creating a sense of urgency. These practices are not commonly known but are highly effective in making your pitch stand out.

Another key theme is the importance of simplicity and clarity in your pitch. Mora argues that many pitches fail because they are overly complex or lack a clear message. By focusing on a simple, clear, and compelling narrative, you can make your pitch more memorable and impactful. This approach not only helps in pitching to investors but can be applied in various other contexts where persuasion is key.