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Hyperscale and Microcare

Peter Verhasselt, Nick Boucart

272 Pages
2018

Hyperscale and Microcare

Die Keure Publishing

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Hyperscale and Microcare - Summary

Hyperscale and Microcare by Peter Verhasselt and Nick Boucart is a practical guide to building successful digital products that emphasizes the importance of creating comprehensive digital services rather than just software. The book introduces strategies for balancing global reach with personalized experiences, showing how businesses can scale while maintaining intimate user relationships.

Key Ideas

1

The Digital Paradox

Three core paradoxes shape the digital world: abundance versus scarcity, knowing everything about everyone versus knowing nothing about anyone, and global reach versus local relevance. Understanding these contradictory forces helps develop effective digital strategies.

2

Hyperscale and Microcare

The central concept combines hyperscale (serving massive user bases) with microcare (fostering intimate individual relationships). Success requires building scalable systems that can deliver personalized experiences at the individual level.

3

Building Digital Assets for Value Creation

Essential assets for building valuable digital services include data strategy, user experience design, and platform architecture. These assets must be developed strategically to create long-term value and competitive advantage.

FAQ's

Hyperscale and Microcare is an essential read for entrepreneurs, product managers, marketers, and anyone involved in developing and launching digital products or services.

The principles outlined in this book are applicable to businesses of all sizes. While the examples often focus on startups, the core concepts of hyperscale, microcare, and digital asset development hold significant value for established companies seeking to adapt to the digital age.

While the authors touch upon technological considerations, the book primarily focuses on strategic frameworks and practical methodologies rather than in-depth technical details.

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