This book goes beyond simple graphic design, presenting information design as a holistic process encompassing research, visual thinking, and a deep understanding of how people perceive and process information. The authors emphasize the importance of empathy and ethical considerations in designing effective communication materials.

'Information Design Unbound' delves into the science behind visual perception and how designers can leverage this knowledge to create clear and engaging visual representations of complex data. The authors explore various visual thinking techniques and how they can be applied to diverse design challenges.

With a focus on real-world application, the book examines how information design can be used to tackle critical issues in various sectors, from healthcare to organizational strategy. The authors present detailed case studies and project walkthroughs, illustrating the practical application of information design principles in tackling real-world problems.