At the heart of "It Works" lies the concept of the Law of Attraction, which states that like attracts like. The book emphasizes the power of our thoughts and beliefs in shaping our reality. By focusing on what we want and cultivating a positive mindset, we can attract those desires into our lives.

"It Works" stresses that simply understanding the Law of Attraction isn't enough. To harness its power, we must genuinely believe in it. The book emphasizes the importance of faith and conviction, urging readers to trust the process and maintain an unwavering belief in their ability to achieve their goals.

The book doesn't just preach abstract concepts; it provides readers with a clear and concise plan to put these principles into action. While the specifics remain shrouded in slight mystery, encouraging readers to discover the method within, the plan emphasizes focused intention, visualization, and consistent action towards one's desired outcome.