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Erika Hall
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Just Enough Research 2024 - Summary
Just Enough Research is a practical guide that challenges the traditional approach to design and business decision-making. Author Erika Hall presents a refreshingly straightforward methodology for conducting effective research that cuts through personal biases and fear-based choices. This handbook, which has remained relevant for over a decade, offers a concise yet comprehensive approach to research that helps professionals make evidence-based decisions rather than relying on assumptions or preferences.
Key Ideas
Evidence-Based Decision Making
Through practical frameworks and methodologies, the book demonstrates how to move away from intuition-based decisions to those grounded in real evidence. This shift enables designers and business professionals to create solutions that genuinely address user needs rather than merely satisfying personal preferences.
Efficient Research Methodology
The book introduces a streamlined approach to research that eliminates unnecessary complexity while maintaining effectiveness. It teaches readers how to ask the right questions and gather meaningful data without getting lost in excessive detail or scope.
Breaking Research Barriers
Hall addresses the common fears and misconceptions that prevent teams from conducting proper research. The book provides strategies for overcoming organizational resistance and making research an integral part of the design and decision-making process.
FAQ's
This book is ideal for designers, product managers, business professionals, and anyone involved in decision-making processes who wants to incorporate research effectively into their work. It's particularly valuable for both beginners and experienced professionals looking to optimize their research approach.
Unlike traditional research books that can be overly academic or complex, this book focuses on practical, actionable advice with a touch of humor. It distills research methodologies into their most essential components while maintaining their effectiveness.
Yes, the book's principles are industry-agnostic and can be applied to any field where decision-making based on user or market research is required. The frameworks provided are adaptable to various contexts and scales of operation.
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