The book examines how easily people suspend disbelief in entertainment, with movies ('clicks') having the power to alter reality through the collective belief of the audience, manifesting creatures and events from films into the real world.

The story parodies Hollywood culture, including its starlets, moguls, and the pursuit of fame, highlighting industry exploitation and fame's temporary nature through characters like Ginger and Victor.

The novel explores the collision between traditional magic and new technology, shown through the tension between alchemists who create films and suspicious wizards, reflecting broader anxieties about technological advancement.