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Number Go Up

Zeke Faux

320 Pages
2024
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Number Go Up - Summary

In this gripping investigation into the cryptocurrency phenomenon, journalist Zeke Faux takes readers on a fascinating journey through the spectacular rise and devastating collapse of the crypto bubble. Following a trail that leads from luxury resorts to criminal enterprises, the book offers an unprecedented look at how a group of tech entrepreneurs and opportunists transformed worthless digital tokens into a $3 trillion industry, culminating in the dramatic downfall of crypto wunderkind Sam Bankman-Fried (SBF).

Key Ideas

1

The Psychology of Financial Delusion

A deep dive into how mass psychology and FOMO (fear of missing out) drove millions of people to invest in cryptocurrencies they didn't understand, creating one of the largest financial bubbles in history.

2

The Dark Side of Innovation

An exploration of how cryptocurrency's promise of financial revolution became a vehicle for fraud, scams, and criminal activities, from human trafficking in Cambodia to massive market manipulation schemes.

3

The Rise and Fall of New Money Gods

A detailed examination of how figures like SBF transformed themselves into financial messiahs, using media manipulation and effective altruism as covers for what would ultimately be revealed as elaborate Ponzi schemes.

FAQ's

The combination of celebrity endorsements, aggressive marketing, institutional investment, and pandemic-era excess liquidity created perfect conditions for crypto's mainstream adoption, despite most people not understanding the underlying technology.

SBF became the face of legitimate crypto trading through his exchange FTX and his carefully crafted image as a philanthropic billionaire, but was eventually exposed as running a fraudulent operation that misappropriated billions in customer funds.

While the crypto crash wiped out trillions in market value and destroyed numerous crypto-related businesses, its impact on the traditional financial system was relatively contained due to limited integration with mainstream finance.

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