While the book presents a controversial perspective, Ulfkotte substantiates his claims with personal anecdotes, inside information, and publicly available data.

Ulfkotte acknowledges his own complicity, arguing that his firsthand experience makes him uniquely qualified to expose the truth. He frames his book as a confessional, hoping to inspire change by shedding light on the industry's dark underbelly.

The book encourages readers to be critical of all media, regardless of the source. It emphasizes the importance of cross-referencing information, seeking out alternative perspectives, and being wary of emotional manipulation tactics often used in news reporting.