Witt stresses that who you are—your character, experience, and values—shapes the message your listeners hear. Authenticity is key, and your personal story and values should resonate through your speech to make a lasting impact.

While delivery is important, it serves only as a vehicle for your message. Witt advises building each speech around one "Big Idea" to ensure clarity and focus. A well-structured message is more likely to be understood and remembered by your audience.

Great leaders know the rules but also understand when and how to break them. Witt encourages readers to take risks and do the unexpected to capture their audience's attention and make their message stand out. This approach not only engages listeners but also reinforces the leader's unique perspective and vision.