One of the central themes of "Start, Love, Repeat" is the importance of setting boundaries between work and personal life. Cheng-Tozun emphasizes the need for clear communication and mutual understanding to ensure that the demands of a startup do not overshadow the relationship. By establishing boundaries, couples can create a healthy balance that allows both the business and the relationship to flourish.

The book highlights the complexities of managing finances when personal savings and business funds become intertwined. Cheng-Tozun provides practical tips on how to keep financial stress at bay, such as maintaining separate accounts and having open discussions about financial goals and responsibilities. This approach helps couples avoid financial conflicts and ensures that both partners are on the same page regarding their financial future.

Cheng-Tozun underscores the importance of emotional support and resilience in maintaining a strong relationship. She shares strategies for providing emotional support to an entrepreneurial partner, such as active listening, empathy, and encouragement. Additionally, the book offers advice on building resilience to cope with the inevitable challenges and uncertainties of the startup world, ensuring that both partners remain strong and united.