Forget reinventing the wheel. The book introduces a catalog of over 55 proven business models, categorized into different patterns such as "Free as a Business Model," "Digitalization," and "Platform-Based Business Models". Each pattern is thoroughly explained with real-life examples, providing you with a concrete understanding of their mechanics and potential applications. This allows you to identify successful models from other industries and adapt them to your specific context.

Innovation requires structure. This book provides a clear 5-step methodology for effective business model innovation. This includes analyzing your current model, understanding your customer segments, exploring the 55 patterns, adapting and testing new models, and finally, implementing the chosen model. This practical approach ensures a systematic and efficient process for driving innovation within your organization.

This is not just another theoretical business book. The Business Model Navigator emphasizes practical application and provides tools and techniques to put your learning into action. With numerous case studies, worksheets, and real-world examples, you'll be able to immediately apply the concepts and methodologies to your own business challenges.