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Tendayi Viki, Dan Toma, Esther Gons
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โก Free 3min Summary
The Corporate Startup - Summary
The Corporate Startup provides a comprehensive framework for established companies to build and maintain innovation capabilities while managing their core business operations. This groundbreaking guide offers practical solutions for large organizations to develop new products and explore new markets without compromising their existing business model. Through detailed methodologies, visual tools, and actionable frameworks, the authors present a systematic approach to creating a sustainable innovation ecosystem within corporate structures.
Key Ideas
Innovation Ecosystem Architecture
The book describes how to build a complete innovation infrastructure within established companies, including the creation of dedicated spaces for experimentation, allocation of resources, and development of metrics that support both core business and innovative initiatives.
Dual Operating System
A detailed exploration of how companies can simultaneously run their established business while fostering innovation. This includes managing different timeframes, risk levels, and success metrics for traditional versus innovative projects.
Lean Startup Integration
The adaptation of startup methodologies for corporate environments, including how to implement rapid experimentation, validated learning, and iterative development while working within corporate constraints and governance structures.
FAQ's
The book provides a structured approach where companies create separate but interconnected systems for managing both innovation and core business activities, with specific metrics and resources allocated to each stream.
Unlike other innovation books that focus solely on theory or startup methods, this book provides practical, implementation-ready frameworks specifically designed for large organizations, complete with visual tools and templates.
While the book doesn't specify an exact timeframe, it suggests a phased approach that typically takes 12-24 months to fully implement, depending on the organization's size and current innovation maturity level.
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