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The Craft of Strategy Formation

Eric Wiebs, Marc Baaij, Bas Keibek, Pieter Witteveen

302 Pages
2007

The Craft of Strategy Formation

John Wiley & Sons

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The Craft of Strategy Formation - Summary

The Craft of Strategy Formation is a practical guide designed to help businesses develop effective strategies. Authored by experienced management consultants Eric Wiebs, Marc Baaij, Bas Keibek, and Pieter Witteveen, this book provides a clear, step-by-step approach to transforming vague business concerns into actionable plans. Unlike many strategy books that focus on theoretical frameworks, this book offers a "cookbook" method, honed from the authors' extensive experience with top companies. It guides readers through identifying strategic issues, formulating and testing hypotheses, generating strategic options, and selecting the best strategies to implement.

Key Ideas

1

Identifying and Defining Strategic Issues

The book emphasizes the importance of moving beyond broad concerns to pinpoint the root causes of business challenges. This step is crucial for developing a focused and effective strategy. By clearly defining the issues, businesses can better understand the problems they face and create targeted solutions.

2

Formulating and Testing Hypotheses

Developing clear hypotheses and designing analyses to rigorously test their validity is a central theme. This scientific approach ensures that strategies are based on solid evidence rather than assumptions. It helps in creating a range of viable options and understanding their potential impact.

3

Generating and Selecting Strategic Options

The book provides a framework for creating a variety of strategic options based on insights from the analysis. It then guides readers in selecting the most promising options and crafting a cohesive strategy that the organization can rally behind. This ensures that the chosen strategy is not only effective but also actionable and supported by the entire organization.

FAQ's

The book is authored by experienced management consultants Eric Wiebs, Marc Baaij, Bas Keibek, and Pieter Witteveen.

The primary focus is to provide a practical, step-by-step guide for businesses to develop effective strategies, moving from vague concerns to actionable plans.

Unlike many strategy books that focus on theoretical frameworks, "The Craft of Strategy Formation" offers a "cookbook" method based on the authors' extensive experience with top companies, emphasizing practical application over theory.

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