The book explores how fashion serves as a powerful tool for self-expression and identity formation. It delves into the ways individuals use clothing to communicate their personalities, beliefs, and social status, highlighting the intricate relationship between personal style and self-perception.

Michele and Coccia examine the role of fashion in shaping and reflecting cultural norms and values. They discuss how fashion trends emerge from cultural contexts and, in turn, influence societal behaviors and attitudes. This theme underscores the dynamic interplay between fashion and culture.

The authors provide a philosophical analysis of fashion, questioning its ethical implications and its role in consumerism. They challenge readers to think critically about the fashion industry's impact on the environment and society, encouraging a more mindful and sustainable approach to fashion consumption.