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The Startup Playbook

Rajat Bhargava, Will Herman

480 Pages
2020

The Startup Playbook

Founder-to-Founder Advice from Two Startup Veterans

John Wiley & Sons

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The Startup Playbook - Summary

A comprehensive insider's guide to building and scaling successful startups, written by two veteran entrepreneurs who have collectively raised over $500 million in investment capital and been involved in dozens of successful ventures. This practical playbook cuts through theoretical concepts to deliver battle-tested advice and real-world strategies for founding and growing a startup, drawn from both triumphs and failures in the competitive startup ecosystem.

Key Ideas

1

Founder-Centric Perspective

A unique approach that prioritizes the founder's viewpoint, offering unfiltered insights into navigating relationships with investors, board members, and advisors while maintaining control of your vision and company direction. The authors provide clear guidance on when founder and investor interests may diverge and how to handle such situations effectively.

2

Practical Success Framework

Rather than presenting a rigid template, the book offers flexible strategies for building a sustainable startup, including critical decision-making frameworks, resource allocation techniques, and risk management approaches that can be adapted to various business contexts and market conditions.

3

Learning Through Experience

The authors leverage their extensive experience of both successes and failures to provide valuable lessons learned, including insights from their involvement in over 80 startup investments, 35+ company acquisitions, and multiple IPOs, offering readers the benefit of their combined decades of entrepreneurial wisdom.

FAQ's

Yes, the book is specifically designed to help new founders avoid common pitfalls and accelerate their learning curve by providing straightforward, actionable advice based on real-world experience rather than theoretical concepts.

Unlike many startup books that focus on abstract principles or success stories, this playbook provides practical, founder-to-founder advice with a clear bias toward the entrepreneur's perspective, including detailed guidance on handling complex situations and relationships in the startup ecosystem.

Yes, drawing from their experience of raising over $500 million in investment capital, the authors provide comprehensive insights into the fundraising process, including how to approach investors, structure deals, and maintain control while growing your company with external capital.

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