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Think Like a UX Researcher

David Travis, Philip Hodgson

296 Pages
2023

Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

CRC Press

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Think Like a UX Researcher - Summary

"Think Like a UX Researcher" by David Travis and Philip Hodgson is an essential guide for anyone involved in user experience (UX) research. This book challenges conventional thinking and encourages readers to adopt a strategic approach to UX research. It covers everything from planning and conducting research to analyzing data and influencing design decisions. The authors provide practical advice, thought-provoking exercises, and real-world examples to help readers improve their UX research skills. This newly revised second edition includes six new essays that address recent changes in UX research methods, making it a valuable resource for UX researchers, designers, project managers, and anyone interested in optimizing user experiences.

Key Ideas

1

Strategic UX Research

The book emphasizes the importance of taking a strategic view of UX research. It guides readers on how to plan and conduct research that not only gathers data but also influences design and business decisions. This approach ensures that UX research is not just a checkbox activity but a critical component of product development.

2

Practical Tools and Techniques

"Think Like a UX Researcher" provides a wealth of practical tools, exercises, and scenarios that readers can apply in their own work. These resources help readers test their knowledge, develop new skills, and build a more mature UX practice within their teams. The book's hands-on approach makes it a practical guide for both beginners and experienced researchers.

3

Adapting to Change

The second edition of the book addresses the evolving nature of UX research. It includes new essays on topics such as remote research methods, dealing with difficult test participants, and improving survey questions. These additions ensure that the book remains relevant in a rapidly changing field and provides readers with up-to-date insights and strategies.

FAQ's

"Think Like a UX Researcher" focuses on providing a strategic approach to UX research, guiding readers on how to plan, conduct, and analyze research to influence design and business decisions effectively.

This book is beneficial for UX researchers, designers, project managers, and anyone interested in optimizing user experiences. It offers practical advice, exercises, and real-world examples suitable for both beginners and experienced professionals.

The second edition includes six new essays that address recent changes in UX research methods, such as remote research methods, dealing with difficult test participants, and improving survey questions, ensuring the book remains relevant in the evolving field of UX research.

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