Imagine two men, Peter and Steve, sitting next to each other on a flight. Steve is enthusiastically talking about his job in steel sales, but Peter keeps asking, "so what?" This question pushes Steve to dig deeper until he realizes that his passion isn't about steel, but about sustainability and protecting the planet.

This story shows us that when we connect our work to a deeper sense of purpose - our WHY - we find more satisfaction than just focusing on the tasks we do. This is the journey we're going to embark on, a journey to uncover your WHY.

Let's talk about happiness and fulfillment at work. Happiness is like a pat on the back for a job well done, it's about surface achievements. Fulfillment, on the other hand, is like a warm glow from within, it comes from feeling connected to a deeper purpose - your WHY.

Our journey will take us through seven stages. The first two stages will lay the groundwork, helping us understand the fundamentals of WHY. The next three stages are all about discovery - stage three is for individuals, stage four is for preparing teams, and stage five is for facilitating team discoveries. The final two stages, six and seven, are about putting your WHY into action.

Remember, discovering your WHY isn't a race. It might take some time, and that's okay. The important thing is to spend enough time on each step before moving on.

In the end, our goal is to help you uncover your WHY - your driving sense of purpose. This can lead to inspiration and fulfillment in both your work and your life. The process involves individual reflection and group discovery to find a WHY that ignites your passion. So, are you ready to start the journey?