Identifying the right improvement goal is crucial for effective personal and organizational change. This goal should not be a technical skill that can be acquired, but rather a personal growth area that requires self-development. It should be significant enough to excite the individual and add value to the organization.

For instance, consider the case of a company where every executive was asked to identify a single goal that would personally excite them and add more value to the company. This goal became known as their "one-big-thing". The process of identifying this goal involved seeking feedback from various sources including superiors, peers, and subordinates. This feedback helped the executives to identify a goal that was not only personally significant but also valuable to others around them.

Moreover, the executives were encouraged to consult with their family members to ensure that the chosen goal would also bring benefits in their personal lives. This comprehensive approach to goal identification ensured that the chosen improvement goal was not only important to the individual but also to those around them, thereby increasing the likelihood of commitment and success in achieving the goal.

In conclusion, the right improvement goal is one that requires personal growth, excites the individual, adds value to the organization, and is beneficial to others in the individual's life. This goal serves as a powerful motivator for change and personal development.