To generate and recognize original ideas, it is essential to start with a novel template and infuse it with familiarity. This approach capitalizes on the mere exposure effect, leading to ideas that are 14% more practical without sacrificing originality. For example, in an experiment by Justin Berg, participants were asked to design a new product to help college students succeed in job interviews. Those who started with a familiar concept, like a three-ring binder, ended up with conventional ideas. However, when participants began with a more novel starting point, like an in-line skate, they generated ideas that scored 37% higher in originality.

To further enhance originality, individuals should triple the number of ideas they generate, as every innovator experiences swings and misses. By producing more ideas, the chances of coming up with a truly original concept increase. Additionally, immersing oneself in a new domain can broaden one's frame of reference and expand creative thinking.

Peer feedback is crucial in the idea generation process, as it is difficult to judge one's own ideas and managers tend to be overly critical. Peers can provide more accurate reviews and spot potential in novel ideas. Balancing risk-taking and caution is also essential for fostering originality. By taking risks in one domain and being cautious in another, individuals can avoid unnecessary gambles and maintain openness to novelty.

In summary, generating and recognizing original ideas involves starting with a novel template, infusing it with familiarity, increasing the number of ideas generated, seeking peer feedback, and balancing risk-taking with caution. These strategies can help individuals and organizations foster a culture of innovation and original thinking.