"Retail Banking" provides a comprehensive understanding of the retail banking industry, its evolution, challenges, and the importance of a customer-centric approach. It delves into the transformation of banks into multi-product financial service conglomerates and the need for banks to understand customer behavior and requirements in an increasingly competitive and regulated environment.
The target group of this book "Retail Banking" are professionals in the banking industry, particularly those involved in retail banking, as well as academics and researchers interested in the field.
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From ancient Egyptian granaries to modern mobile apps, retail banking has evolved into a customer-focused, multi-channel service.
Navigating change and competition: Why retail banking must focus on customer experience for long-term success.
Retail banks must shift from a product-centric to a customer-centric model, leveraging customer experiences and insights.
Winning the modern customer requires banks to wrap their operations around customers in an emotionally differentiated and forensically smart manner.
Navigating the new era of customer-centric banking: Choice is limitless, trust is invaluable, and personalization is non-negotiable.
For a sustainable future, retail banks must pivot from short-term sales to nurturing long-term customer relationships and fostering organizational agility.
Retail banking is a complex industry that requires a deep understanding of both the business model and the customer's needs. The industry is in a state of transition, with many banks moving towards a more customer-centric approach. However, there is still a lot of work to be done, particularly in terms of improving efficiency and customer satisfaction. Banks need to focus on providing a comprehensive service to their customers, rather than just selling products. This involves understanding the customer's needs, providing trusted advice, and serving their main financial needs.
Anna Omarini is an esteemed professor of Business Economics. She specializes in strategic management, with a particular focus on innovation and digital transformation in the banking and financial industry.
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