Metadata, marketing and press copy for your books
Less effort, more visibility. Responsible AI in SnackzLAB: smart metadata and tailored copy at the push of a button.
Expectations keep rising …
… what was enough yesterday isn't enough today.
Lack of visibility
Without precise metadata, clear classifications and compelling copy, titles get lost in the crowd.
Rising cost pressure
Tight budgets, growing demands: publishers must achieve more with fewer resources.
Neglected backlists
Outdated metadata blocks visibility — yet there is enormous revenue potential in the backlist.
SnackzLAB – more time for what matters
Hand off complex, time-consuming routine tasks so you can focus on what really counts: strong books!
Tool
Metadata
High-quality, comprehensive metadata for the VLB record. Initial data even before the manuscript is finished. Efficient batch optimisation of the backlist.
- Warengruppe, Thema codes, BISAC & qualifiers
- Keywords incl. search volume on Amazon & Google
- Sales copy for retailers and end customers
Tool
Marketing
Based on book analysis: briefings for marketing and sales, social media content and blog articles.
- Book profile for everyone who doesn't have time to read it
- Drafts and concepts for social media content
- Blog articles for publisher and author blogs
Tool
Press
Based on book analysis: press release, topic pitches and interview concept. Special material for book bloggers and communities.
- Short, punchy press releases
- Topic pitches and media suggestions
- In-depth interview concept with questions about the book
How does it work?
Analyse book content. Generate metadata & material.
Schritt 0Start safely with AI!
Your data stays protected: we use large language models (ChatGPT & co) exclusively in closed, cloud-based systems on EU servers. NO AI training on your data!
Schritt 1Paste
Upload a PDF or paste free text. Manuscript, exposé or notes — anything works.
Schritt 2Create & refine
Generate the material you need at the push of a button and edit and format it directly in SnackzLAB.
Schritt 3Export
Export metadata and copy in the format you need (md, ONIX, XML or via API).
Publishers love SnackzLAB!
We work closely with publishers to unlock the potential of AI, continuously improve SnackzLAB and create real value!
“… adapts perfectly to our specific needs. Publishing house isn't just publishing house.”
“SnackzLAB is a tool that helps publishers enormously — built by people who understand the book market.”
“Finally an AI that really delivers for me — saves time, gives ideas and protects our data.”
FAQ – Frequently asked questions
Yes! You start with free credits so you can test SnackzLAB with your own title.
No. Initial metadata can be generated from just a few notes about the planned title and updated when the manuscript is ready.
Your data lives in a closed cloud environment on European servers. There is no AI training on your data.
Yes. With our style generator you can define unlimited custom text styles so the output always sounds like your imprint.
Fiction, non-fiction, specialist, guidebooks, children's and YA — SnackzLAB produces precise metadata and tailored copy for every genre.
See for yourself!
We're happy to show you what SnackzLAB can do and send over a few samples.
Who's behind it?
We combine book industry expertise with tech know-how and bring together experience across generations to make books more visible.
Julia Claren
Founder | Market Expertise & Partnerships
Ex-CEO Dussmann KulturKaufhaus & Ullstein Verlage
Johannes Niermann
Founder | Technology & AI
ML & Data Engineer – Bertelsmann & Echometer
Laura Werle
Founder | Product & Strategy
Educational Technology Founder – Informatics & Psychology
Book a demo & get test access
We'd love to hear from you!
Prefer to write or call? Email and phone are below.
