Snackz logo
Tell to Win

Peter Guber

274 Pages
2011-03-01

Tell to Win

Connect, Persuade, and Triumph with the Hidden Power of Story

Crown Currency

Below is just a GPT summary! If you really want to learn something:

โšก Free 3min Summary

"Tell to Win" - Summary

"Tell to Win" by Peter Guber is a compelling guide that reveals the hidden power of storytelling in achieving success. Guber, a seasoned executive and entrepreneur, shares his insights on how purposeful storytelling can move people to action, whether they are partners, shareholders, customers, or employees. The book emphasizes that in today's world, the ability to tell a story effectively is crucial for selling ideas and visions. Guber's techniques, honed over years of experience, help readers capture attention, demonstrate authenticity, and turn passive listeners into active participants. The book is enriched with anecdotes from various successful individuals, making it a practical and inspiring read for anyone looking to harness the power of storytelling.

Key Ideas

1

The Power of Purposeful Stories

Guber highlights that stories with a clear mission are essential in persuading others. These stories are not just for entertainment but are crafted to inspire action and support for a vision or cause. By focusing on whatโ€™s in it for the audience, these stories become powerful tools for engagement and motivation.

2

Authenticity and Connection

One of the core ideas in "Tell to Win" is the importance of authenticity. Guber explains that genuine stories resonate more with audiences because they build trust and emotional connection. Authenticity in storytelling helps in demonstrating sincerity and commitment, which are crucial for winning over listeners.

3

Transforming Listeners into Participants

Guber provides strategies to turn passive listeners into active participants. By engaging the audience emotionally and making them feel a part of the story, storytellers can create a sense of ownership and commitment. This transformation is key to ensuring that the audience not only listens but also acts on the message conveyed.

FAQ's

"Tell to Win" focuses on the power of storytelling as a tool for achieving success. Peter Guber shares his insights on how purposeful storytelling can inspire action and support from various stakeholders, such as partners, shareholders, customers, and employees.

Peter Guber emphasizes that authenticity in storytelling is crucial for building trust and emotional connection with the audience. Genuine stories resonate more because they demonstrate sincerity and commitment, which are essential for winning over listeners.

"Tell to Win" provides strategies to transform passive listeners into active participants by engaging them emotionally and making them feel part of the story. This approach helps create a sense of ownership and commitment, ensuring that the audience not only listens but also acts on the message conveyed.

๐Ÿ’ก Full 15min Summary

Purposeful storytelling, not data, is the game-changing tool that drives business success by emotionally engaging audiences and prompting action.
0:00 / 1:26

Storytelling is a potent tool that can drive motivation and persuasion in business. This is a lesson learned by a seasoned Hollywood producer and entertainment executive, who, despite his experience in the film industry where stories are used to emotionally engage audiences, only recently recognized the strategic value of purposeful storytelling in his other business ventures.

He shares several instances where storytelling played a crucial role, both positively and negatively. One such success story is when he took the reins of Sony Pictures Entertainment, a company that was struggling with low morale. He inspired the employees by sharing the story of Lawrence of Arabia, who united the Arab tribes to capture a strategic port. This tale of achieving the impossible through teamwork motivated the staff to turn the company around. However, he also shares a failure when he was unable to secure funding for a new stadium in Las Vegas because he relied solely on facts and statistics, rather than a compelling story.

From these experiences, he learned that the key to success in any field, not just entertainment, is to touch the audience's heart through narrative. Mere numbers and data are insufficient to motivate people. Storytelling has a unique ability to grab attention, create an emotional connection, and prompt action. Stories have a life of their own as they spread organically when listeners share them with others.

Enjoyed the sneak peak? Get the full summary!

Explore Summaries

Resilience

Resilience

Hard-won Wisdom for Living a Better Life

Eric Greitens

319 Pages
2015
Speed & Scale

Speed & Scale

An Action Plan for Solving Our Climate Crisis Now

John Doerr

449 Pages
2021-11-09
Red Teaming

Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

Bryce G. Hoffman

288 Pages
2017-05-16
The Flight Attendant

The Flight Attendant

A Novel

Chris Bohjalian

379 Pages
2018-03-13
The Last Letter

The Last Letter

TikTok made me buy it: The most emotional romance of 2023 from the Sunday Times bestselling author of The Fourth Wing

Rebecca Yarros

405 Pages
2022-11-10
Intellectual Property Law

Intellectual Property Law

Commercial, Creative and Industrial Property

Jay Dratler, Jr., Stephen M. McJohn

1386 Pages
2023-08-28
Kelley Blue Book Consumer Guide Used Car Edition

Kelley Blue Book Consumer Guide Used Car Edition

Consumer Edition

Kelley Blue Book

0 Pages
2016-10-07
Liquid Love

Liquid Love

On the Frailty of Human Bonds

Zygmunt Bauman

178 Pages
2013-05-03
Age as Disease

Age as Disease

Anti-Aging Technologies, Sites and Practices

David-Jack Fletcher

349 Pages
2021-03-21
The Wind-Up Bird Chronicle

The Wind-Up Bird Chronicle

Haruki Murakami

827 Pages
2011-10-10
ADHD

ADHD

What Everyone Needs to Know

Stephen P. Hinshaw, Katherine Ellison

217 Pages
2016
Not in Love

Not in Love

Ali Hazelwood

401 Pages
2024-06-11
The Count of Monte Cristo Volume 1รขle Comte de Monte-Cristo Tome 1: English-French Parallel Text Edition in Six Volumes

The Count of Monte Cristo Volume 1รขle Comte de Monte-Cristo Tome 1: English-French Parallel Text Edition in Six Volumes

Alexandre Dumas

433 Pages
2010-04-07
A Molecule Away from Madness: Tales of the Hijacked Brain

A Molecule Away from Madness: Tales of the Hijacked Brain

Sara Manning Peskin

218 Pages
2022-02-08
The Great Transition

The Great Transition

A Novel

Nick Fuller Googins

352 Pages
2023-08-15
Blood, Sweat, and Pixels

Blood, Sweat, and Pixels

The Triumphant, Turbulent Stories Behind How Video Games Are Made

Jason Schreier

312 Pages
2017-09-05
The Midnight Feast

The Midnight Feast

Lucy Foley

0 Pages
2024-06-18
The Collected Works of Karl May: v. 1. In the desert. v. 2. The caravan of death. v. 3. The secret brotherhood. v. 4. The evil saint. v. 5. The black Persian

The Collected Works of Karl May: v. 1. In the desert. v. 2. The caravan of death. v. 3. The secret brotherhood. v. 4. The evil saint. v. 5. The black Persian

Karl Friedrich May

430 Pages
1977
The Last Time She Saw Him

The Last Time She Saw Him

Jane Haseldine

352 Pages
2017-02-28
What Happens Next

What Happens Next

A Travelerโ€™s Guide Through the End of This Age

Max Lucado

256 Pages
2024-08-13
We Do Not Part

We Do Not Part

A Novel

Han Kang

0 Pages
2025-01-21
Bright Line Eating

Bright Line Eating

The Science of Living Happy, Thin and Free

Susan Peirce Thompson, PHD

322 Pages
2021-01-05
The Beautiful Mystery

The Beautiful Mystery

A Chief Inspector Gamache Novel

Louise Penny

384 Pages
2012-08-28
Good Strategy Bad Strategy

Good Strategy Bad Strategy

The Difference and Why It Matters

Richard Rumelt

338 Pages
2011-07-19
The phantom tollbooth

The phantom tollbooth

Norton Juster

Norton Juster

0 Pages
1993
Happy Place

Happy Place

Emily Henry

401 Pages
2023-04-25
The Hidden Girl

The Hidden Girl

Lucinda Riley

0 Pages
2024-09-17
Percy Jackson and the Sea of Monsters: The Graphic Novel (Book 2)

Percy Jackson and the Sea of Monsters: The Graphic Novel (Book 2)

Rick Riordan

135 Pages
2014-01-30
Letters from a Self-Made Merchant to His Son

Letters from a Self-Made Merchant to His Son

George Horace Lorimer

136 Pages
2022-05-28
The Norton Anthology of World Religions: Buddhism

The Norton Anthology of World Religions: Buddhism

Buddhism

Donald S. Lopez, Jr., Jack Miles

0 Pages
2017-09-26

Find new books. Get instant summaries.

More then 1 million book summaries generated!

Get book summaries directly into your inbox!

Join more than 10,000 readers in our newsletter

Snackz book
Snackz logo

The right book at the right time will change your life.

Get the books directly into your inbox!

โœ… New Release

โœ… Book Recommendation

โœ… Book Summaries

Copyright 2023-2024. All rights reserved.