Amazon's Leadership Principles are a set of 14 guidelines that drive the company's culture and decision-making process. These principles are deeply ingrained in every aspect of the organization, ensuring that employees at all levels adhere to the company's core values.

1. Customer Obsession: Amazon leaders prioritize customer needs and work tirelessly to earn and maintain their trust. They focus on customers rather than competitors, constantly seeking ways to improve the customer experience.

2. Ownership: Leaders at Amazon think long-term and act on behalf of the entire company. They take responsibility for their actions and never shy away from tasks outside their job description.

3. Invent and Simplify: Amazon encourages innovation and invention from its teams, always looking for ways to simplify processes. Leaders are externally aware and open to new ideas from various sources.

4. Are Right, A Lot: Leaders at Amazon possess strong judgment and make good decisions, even in the face of ambiguity.

5. Learn and Be Curious: Amazon leaders continuously learn and seek ways to improve themselves and their teams.

6. Hire and Develop the Best: Amazon focuses on hiring top talent and investing in their development, fostering a high-performance culture.

7. Insist on the Highest Standards: Leaders at Amazon have relentlessly high standards, often perceived as unreasonably high by others. They continuously raise the bar and drive their teams to deliver high-quality results.

8. Think Big: Amazon leaders think beyond the immediate and envision bold, innovative ideas that can have a significant impact.

9. Bias for Action: Leaders at Amazon are proactive and take calculated risks, understanding that speed matters in business.

10. Frugality: Amazon leaders accomplish more with less, always seeking ways to optimize resources and costs.

11. Earn Trust: Leaders at Amazon listen attentively, speak candidly, and treat others with respect, fostering a trusting work environment.

12. Dive Deep: Amazon leaders stay connected to the details, frequently audit their work, and remain skeptical when metrics and anecdotes differ.

13. Have Backbone; Disagree and Commit: Leaders at Amazon respectfully challenge decisions they disagree with, even when it's uncomfortable. Once a decision is made, they commit fully to its execution.

14. Deliver Results: Amazon leaders focus on key inputs for their business, delivering them with the right quality and in a timely manner. They rise to the occasion and never settle for mediocrity.

These Leadership Principles are not just catchphrases; they are the living, breathing constitution of Amazon. By incorporating these principles into every aspect of the company, Amazon has created a culture where invention thrives, and customer satisfaction is highly prioritized.