In today's fast-paced world, effective leadership is all about acting swiftly and making decisions even when things are uncertain. One crucial tool that can help organizations navigate these turbulent times is large-scale business experimentation. This is a technique used by successful companies like Amazon, Google, and Netflix, where they conduct scientific experiments to test their ideas quickly, gain valuable insights, and stay ahead of their competitors.

The idea is to run numerous quick, cost-effective experiments. This approach allows companies to reinvent their business models and transform the experiences they offer their customers. It's a powerful strategy that can lead to groundbreaking innovation and growth.

However, leaders who don't invest in building strong experimentation capabilities are putting their companies at risk, especially in this digital age. To help with this, there are practical steps that can be taken to implement effective experimentation systems and cultures within an organization.

For instance, the book "Experimentation Works" is filled with compelling examples and wise advice. It's a must-read for executives who want to use the scientific method to drive innovation and maintain a competitive edge in their industry. The book emphasizes the importance of experimentation in business and provides a roadmap for how to do it effectively.